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Monetizing the Flutter app

Mateusz
Mateusz, Flutter Developer
31.05.2022

Figuring out how to make money with your software might be challenging. There are several ways to maintain a sustainable income, and picking the proper one can have a big impact on how your app grows and makes a profit.

Ads

Mobile Ads are the easiest, but not the most effective, way to monetize your app. You can choose from various ad forms, including Banner, Interstitial, Rewarded, and more.

In order to gather income from the ads, you should utilize the google_mobile_ads plugin submitted by Google developers to add ads to your app. You will have complete control over how and when the adverts appear.

The Banner Ad is a popular ad format. They are usually shown at the top or bottom of the screen and can be refreshed to display new adverts on a regular basis. Because of its non-invasive feature, it is a good format for introducing adverts into your application.

Rewarded advertisements, on the other hand, allow you to engage users by rewarding them for seeing profitable adverts. In games, daily rewarded ad views, for example, might benefit gamers by providing a tiny amount of internal cash that can be utilized to improve their game experience.

To begin with ads, you will need to sign up for a Google AdMob account, which will serve ads to your app. Then you will make money based on your CPM, or cost per thousand views. This is the average amount of money you will make.

In-app purchases

Another technique to increase app revenues is the addition of in-app purchases. Google and Apple both enable you to sell in-app products and services to your users.

You have complete control over what things are available in your app and at what price they are sold. There are three sorts of purchases that can be made:

  • consumables, 
  • non-consumables, 
  • subscriptions. 

Consumables category was developed for things that may be purchased multiple times, such as in-app currency, game extra lives, and so on. They are common in apps with a freemium business model, such as games.

Non-consumables are items that can be purchased only once and should not have an expiration date. Filters in photo editing apps, new levels in games, and fitness app training programs are all examples of this.

Subscriptions are the final and arguably most profitable sort of purchase. Through them, users can gain access to premium materials. Subscribers are billed on a recurrent basis and have the option to cancel at any time.

Payments

While most in-app purchases are for virtual wares, you might want to sell physical commodities as well. The Payments with pay plugin can help you accomplish this. It is a package that allows you to accept Google or Apple Pay payments.

As you have complete control over what you sell and how much you charge, this method is the most flexible of software monetization. Because Google and Apple Pay have recently become so popular, this may be your users' preferred method of payment.

Summary

Let us now summarize the basic advantages of each method to gain a full understanding of which one would benefit your app’s revenue the most.

Ads are the simplest to set up, but they do not make much revenue. Although adding mediation—a solution that allows you to serve advertising from numerous sources—would boost the CPM, it will still be less profitable than other methods of monetization.

In-app purchases may attract additional customers by enhancing the application's functionality. They can be an excellent complement to adverts, and you can make a non-consumable payment that allows consumers to permanently remove ads.

To sum up, there is no right or wrong approach to make money from an app. You must determine how you intend to gain a proper amount of profit.

 

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